Purposefully reflective of the surrounding environment, Lionsback Resort brings an air of earthy sophistication to the world of adventure. A thoughtfully curated terrestrial color scheme pairs with textured graphics and expansive landscape photos to express the unrivaled possibilities for play and respite. Balanced type choices ensure that every visual feels modern, confident, and welcoming.
Daring language and poetic headlines express the unique Lionsback Resort experience, catering to the active lifestyles of its coterie of residents and guests. Imaginative street and casita names are borrowed from nature, carrying the essence of the brand off the page into real life. Together, a custom design system, vibrant storytelling, and research-backed strategy form a legacy brand that creatively represents the enthralling possibilities of the high desert.