Rich with understatement, symmetry and linear cues, and bridging the gap between the contemporary and the timeless, the identity is a considered response to both the firm’s existing portfolio and its ambitions.
Research
Brand Strategy
Copywriting
Design
Art Direction
Identity System
Website Design
Marin Architects delivers creative technical and architectural design solutions underpinned by an ethos of expressive simplicity. Having experienced substantial growth over the last several years, Marin sought a rebrand that would underscore the firm’s status as a leader in the field while also positioning them to achieve their international aspirations.
We partnered with Marin to develop a brand identity that would speak eloquently and purposefully to the form, function and simplicity that characterize Marin’s approach to design.
Rich with understatement, symmetry and linear cues, and bridging the gap between the contemporary and the timeless, the identity is a considered response to both the firm’s existing portfolio and its ambitions.
The logo and mark are built around a slender brickwork design that speaks to the natural materials that Marin responds to in their work. This motif is extended and reinterpreted across print materials, signage and a minimalist grayscale website for a coherent, cohesive identity that seamlessly extends over multiple touchpoints.
Rolled out in 2018, the new identity has reinforced the firm’s vision while positioning it for growth.
Built on the practice’s tunnel vision of simplicity and clarity, our approach was to respond with a visual system that championed the mechanics of their design and technical aptitude, to deliver a practical and thoughtful ‘container’ to house their thoughts and accomplishments.
2019 HOW International Design
Awards Merit Award — Identity
Graphic Branding 7 Annual — Branding